Enterprise Design System (Print) Adobe CC Library

Role:

Template designer, co-library builder, workflow/documentation co-lead

Tools:

InDesign, Illustrator, Adobe CC Libraries, Miro, InVision

InDesign, Illustrator, Adobe CC Libraries, Miro, InVision

Time frame:

2023-2025

Team / Partners:

Brand Design, Brand Voice, Production, Customer Deliverables, PM, Planning

As part of a designer workgroup, I co‑led the creation of a unified Adobe CC Library for all print materials, turning years of scattered templates and legacy files into one scalable system.

Starting point

Along with our workgroup, I audited existing layouts, selected the strongest patterns and rebuilt them as standardized templates with consistent grids, type styles and adhering to established naming conventions for file types. I researched best practices for CC Library implementation, created a clear process checklist and partnered with our art director to manage milestones and maintain momentum.

Problem solving

To ensure alignment, I worked with our Brand Voice SME to incorporate voice intents into the our system documentation, strengthening both clarity and cohesion of which material types are most appropriate for each intent.


Implementation

Implementing this was a huge team effort. Every designer on the team built layouts and created templates for the various materials included in the library.

Results

  • A single CC Library containing brand marks, iconography, typography, color swatches and grid guidance.

  • Standardized layouts across letters, flyers, mailers, postcards and books.

  • Faster production and stronger brand consistency across all print communications.

Thank you!

© 2026 Fernando Martinez. All rights reserved.

Thank you!

© 2026 Fernando Martinez. All rights reserved.

Thank you!

© 2026 Fernando Martinez. All rights reserved.